ProfitPoint Clients Get More from Their Gift Card Program All Year Round, Not Just During Holidays

FRANKLIN, TENN. (January 3, 2006) - ProfitPoint Inc. today announced plans to help gift and loyalty card clients maximize opportunities to see healthy returns from their cardholders over the course of the year - not just during peak holidays - by building loyalty.

"Loyalty is where the biggest revenue opportunities lie, and we want to help our clients increase revenues by maximizing the potential of the programs they already have," ProfitPoint President Jim Battista declared. These gift cards have a dual purse, which means they can also be used as loyalty cards to generate customer loyalty through cardholder benefits, special promotions, and increased focus on best customers.

"A consistent focus on rewarding your best customers naturally leads to acquiring new ones."

ProfitPoint continues to expand its programs to include the tools necessary for businesses to market the cards successfully to customers. The company's recently updated Web site (www.rewardforloyalty.com) features the newest addition to the client resource list, the Valentine's Day Promotion Kit. The Kit helps clients make an impressive visual presentation at impulse areas to generate increased interest in becoming a gift and loyalty cardholder. Ultimately, that generates increased revenues for the business.

The convenience of ordering point-of-purchase materials and program accessories online is another step in the process of making it easy for clients to get what they need quickly and efficiently. In 2006, ProfitPoint will roll out other holiday-focused, in-store marketing programs to help clients elevate gift and loyalty to top of mind with shoppers, ultimately creating loyal relationships that become healthy revenue streams.

ProfitPoint loyalty programs are basic and effective, requiring little effort on the part of the business to be an effective marketing tool.

"These programs offer businesses a new and ongoing revenue stream that can function as a complete marketing program," ProfitPoint Sales Manager Ann Jordan explained. "To stay competitive, retailers need to attract new customers while retaining the ones they've already paid to attract - this program does both, and adds to the bottom line!"

About ProfitPoint Inc.

ProfitPoint Inc. is a leading provider of gift and loyalty card services to the small to medium sized merchant community. Headquartered near Nashville, Tennessee, ProfitPoint supports its gift and loyalty cards with point-of-purchase accessories, real-time electronic transaction processing and customizable reports for each merchant. ProfitPoint specializes in the design and production of custom gift and loyalty cards, software capability and merchant education to meet each individual client's needs. Now serving approximately 20,000 merchant locations nationwide, ProfitPoint produces in excess of five million cards per year and does more than 10 million stored value transactions on its gift and loyalty card platform. ProfitPoint has experienced annualized growth of more than 100 percent each year since its inception in 2003.